New partner in Spain

EMSA is new representative for Rockster in Spain 

Emsa-locationsEstudios Comerciales e Industriales de Maquinaria S.A. (EMSA) is a family owned company specialized in distribution of construction equipment, founded over 25 years ago. In addition to the headquarters in Pinto-Madrid, they have bases in Barcelona, Asturias and Lisbon (Portugal). EMSA employs 75 persons covering sales, logistics/spare parts, administration and mainly technicians with a lot of experience who support customers throughout Spain and Portugal. “Always close to our customers”, is the motto of the Spanish distributor, providing a 24 hours / 7 days availability to the clients. 

Market expansion with Rockster crushers

EMSA is supplying crushing and screening solutions since 2002 to the Spanish market and became the market leader in this business with large scale plants, supplying more than 400 mobile crushers and screens. As the focus of Rockster is on the production of very compact crushing equipment, it is a perfect complementary partner. “We clearly identified that we need to complement our existing product line with a manufacturer of compact and easy to transport mobile crushers and screens. We consider the segment of mobile recycling as having great importance and searched for mobile solutions between mainly 20-30 tons machines, as it has a high potential in Spain and Portugal in the future,” says Alberto Fontana Sanchez, CEO of EMSA. He knew Rockster quite well because the crusher producer already sold a lot of units before the crisis in Spain. He adds: “Spanish customers are very satisfied with Rockster machines, they are very robust, simple to operate and maintain.”

EMSA-Rockster R900 Demolition-DebrisNew R900 for demonstrations

EMSA wants to enter the market with a new Rockster impact crusher R900 with screening system to demonstrate the strengths of the machine to potential Spanish customers. “We are convinced that 95% of the compact mobile crushers will be equipped with a close circuit system in the future, as the customers can define their final grain without having any oversize material”, says Fontana Sanchez.
Rockster sales manager Norbert Feichtinger is very confident: “I am sure that the new cooperation with EMSA is the right step to expand our market share in Spain. They have a highly competent after sales team and a lot of know how in the crushing and screening business. Moreover I think the best way to sell a crusher is to show it on a live demo, so the customer can see the machine working and open questions can be clarified. EMSA is a very professional partner with hands-on mentality and a lot of experience.”